We Wore What is one of my absolute favourite Instagram accounts to creep because, to me, Danielle's style is just ultimate goals and I get a lot of inspiration from her beautifully curated feed.
Danielle is a native New Yorker who started WWW about four years ago when she was a student at FIT (Fashion Institute of Technology). WWW was created to provide a daily dose of outfit inspiration from every corner of NYC, but has since evolved from a street style blog into her personal style blog and fashion diary. Now, with the addition of blog posts about interior design (#HomeWoreWhat), men's wear (#HeWoreWhat), travel (#WeWentWhere) and food (#WeAteWhat) over the past six months, WWW is evolving again into more of a lifestyle brand. In the fashion industry relevance is key to survival because people have such short attention spans, so the constant evolution of WWW is something that I find very attractive as reader because it keeps things interesting.
Going back to Instagram, what differentiates Danielle from the thousands (and thousands) of other fashion/lifestyle bloggers is that 99% of the time she hides her face in the pictures she posts. This is because she believes that too often consumers focus on the person modelling the clothes and not on the clothes themselves, so by hiding her face (usually with the help of her trademark Saint Laurent aviators) she is putting the clothing in the spotlight. Love!
If you like style with an edge, great footwear and adorable French bulldogs named Bleecker, or if you're just in need of some outfit inspiration, WWW is the account for you!
-D.
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